Why Fortune 500 Companies Started Working in the Metaverse

The metaverse is still in its early stages, but it’s already starting to reshape the world of work.

Virtual reality (VR) and augmented reality (AR) are set to increase the global economic output to over $1.5 trillion by 2030, according to a study by PwC. The potential applications of virtual reality are nearly limitless, but one area where VR is particularly valuable is the collaboration and co-creation of geographically dispersed teams. VR offers companies value by making processes more efficient with lower costs. For example, the use of VR and AR helps design vehicle concepts at BMW.

The potential for conducting business in a virtual space is huge, and many Fortune 500 companies are already taking advantage of it.

The virtual and augmented reality technology that powers the metaverse offers a range of opportunities for businesses — some obvious, others more surprising. Get to know how your enterprise can leverage these new technologies to increase productivity and collaboration.

The future of work in virtual 3D workplaces is already here

Big companies are already making their way into the metaverse, and they’re doing serious business there. Audi, Siemens, Porsche, Deutsche Telekom and Nestlé are just a few of the Fortune 500 companies that have made their way into the metaverse. They see the potential in VR and want to be at the forefront of this new technology. They also want to be able to do business in a virtual space where they can interact with customers and clients on a more personal level. They are taking advantage of the many benefits that VR has to offer, such as the ability to connect with employees from anywhere in the world beyond a video call. In a virtual 3D workplace, working together feels like being present in the same room. And you don’t even need to use VR goggles: all of the 3D virtual enterprise solutions discussed here offer a desktop, mobile or browser-based version.

New immersive forms of team collaboration help remove the isolation and workforce disconnectedness

The virtual world can be a lonely place, especially if you’re working from home. You can’t just walk down the hall to talk to your colleague about the project you’re working on — you have to email them or call them on the phone.

But VR can help with that. By using virtual 3D worlds, you can create a virtual office where you can see and talk to your colleagues as if they were in the same room as you. You can also use VR to collaborate on projects, sharing files and ideas in a virtual space. This makes it easy to work with team members from anywhere in the world, and it removes the isolation that can come with working from home.

The pandemic has forced enterprises to re-evaluate their work models and find ways to enable more remote and hybrid work. This has spurred a search for more authentic, cohesive, and interactive experiences that can replace traditional in-person meetings and travel.

Looking for a new and exciting work environment?

Virtual 3D workplaces offer a way for employees to connect with each other and their work in a more natural and engaging way. These workplaces can be used for everything from team meetings and brainstorming sessions to training and onboarding new employees. They also have the potential to create more seamless customer experiences.

The metaverse offers endless possibilities when it comes to office settings. You can choose from a variety of virtual locations, each with its own unique atmosphere and set of challenges. Want to work on the beach one day and in the mountains the next? No problem! With a virtual office, you have the freedom to work anywhere in the world — or even in another world. This gives your team the chance to explore new environments and cultures.

Immersion is the magic word. Your brain doesn’t know the difference between the physical world

Research shows that 3D virtual environments provide a spatial and social sense of presence, as well as better learning outcomes and retention. Controlling and embodying an avatar in a 3D world stimulates areas of the brain normally reserved for physical encounters. The ability to customise one’s avatar and interact with others in virtual space allows for more self-development. Memorable experiences and networking aside, once you’ve danced the samba with teammates from all over the world in a virtual auditorium on Mars, you won’t forget it as easily.

Getting together in VR or 3D has never been so easy

In some virtual worlds you can even upload a selfie to have your avatar look exactly like yourself in 3D, which enables chance encounters like in real life: bumping into a colleague that you haven’t seen in a while or never even met in real life but only in video calls.

Or are you looking for stunningly photorealistic virtual headquarters, conference halls or virtual showrooms? Contact us for more info.

The pandemic has forced enterprises to re-evaluate their work models and find ways to enable more remote and hybrid work. This has spurred a search for more authentic, cohesive, and interactive experiences that can replace traditional in-person meetings and travel. The metaverse seems set to reshape the world of work in major ways: new immersive forms of team collaboration and removing the isolation and workforce disconnectedness that can result from remote or hybrid working. Virtual 3D workplaces offer a way for employees to connect with each other as well as their work in a more natural way than tiring video conferences.

If you want to experience one of the 3D workspaces first-hand, contact me or our CCO Henning Behrens.